Social media platform is very interesting field as it is increasing leaps and bounds, every day new technology comes in this platform and in the year 2018 there will be new technology which will be launched so here is the list of 10 things to watch in the coming year.
1. Rise of augmented reality
Augmented reality is a new thing, and its increasing with iPhone X user can experience Virtual Reality while playing games on Facebook and Snapchat will implement it soon, In the same way, social media will change so the branding strategy for online advertising.
2. Increasing popularity of Instagram Stories
Over 200 million people are conveying their message through Instagram stories, so if brands want to increase their visibility, then they need to adapt this thing. Now a days Popular brands also do posting on Instagram for brand awareness, engagement. They convey their product using snapchat and Instagram stories.
3. Continued investment in influencer marketing
Many users are coming online, and digital influence is increasing rather than traditional, so many big brands need to have social media influence to increase their sales. Many brands such as Rolex have opted for digital and social media based influencer marketing strategies to connect with new audience and increase engagement with existing audience.
4. Focus on Generation Z
Generation Z expected average age is 22-23 years and they have started joining the labor force so they will have purchasing power within 3-4 years so many companies have changed their strategies keeping generation Z in mind and companies have opted for social media.
5. Increasing brand participation in messaging platforms
Over 2.5 Billions of user are using messaging platform and now the companies focus on connecting with consumers on social media networks. In 2018, many brands invest more time and money in connecting with new consumers on messaging platforms. Help of Artificial intelligence, voice assistants and chatbots will increase personalized shopping experiences on messaging platforms like WhatsApp and Messenger.
6. Expansion of live streaming
In today's digital world many users share their videos, and now they go for the live videos to share with other users. In 2018, Many companies will live to stream their videos to capture the attention of the users and followers.
7. Rethinking Twitter
Twitter is rethinking about its marketing strategies as in 2017 its followers were decreased, so now a user has 240 characters to tweet rather than 140 characters. Twitter is also planning to live stream videos like Facebook, Youtube and Instagram or possible change may come to add subscription features or revamp their advertising options.
8. Digital hangouts go mainstream
The user is going live with streaming videos on their profile, now a new concept of hanging out digitally is in trend, and it has grown leaps and bounds so Facebook is planning in 2018 to launch similar platform where a user can not just do group hangouts but also do other activity.
9. Facebook Spaces goes mainstream
Facebook owns Oculus a Virtual Reality hardware/software company so Facebook is developing technology where a user can not just play VR based games but also connect with other user doing other activity. Now a days they have been working on a project, name is Spaces that is designed for VR is better with friends. Facebook will launch this project Spaces in 2018 and it will be the first VR social media product.
10. Social platforms embrace stronger governance policies
A series of controversial decisions in 2016 presidential election, social media platforms have embraced a more hands-on approach to governing conduct on their platforms.
Facebook and Twitter received wide criticism during 2017; it is likely that social media will embrace codes of conduct. To know more about social media trends and keep updated with latest trends check out Pixlogix website.
A number of new social media trends that will influence users and brands to boost and strengthening. Now video streaming and virtual reality will go mainstream. Many brands will turn to social media platforms and active on Facebook and Instagram.